Celebrity Endorsement Research Papers - Academia.edu.
Celebrity Endorsement And Its Impact On Sales: A Research Analysis Carried Out In India. Dr Vipul Jain. Abstract: The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this.
This research paper focused on the impact celebrity endorsement has on consumer buying behavior towards beauty soaps particularly in Karachi city. Pakistan is a country where people would love and proud to follow or copy or be look like their favorite celebrities.
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Research has proven that celebrity endorsement does cast its impact, but other schools of thought attest the contrary. This study moves on the same line and affirms the impact of celebrity endorsement on customers’ buying intention.
ABSTRACT: This research is conducted on “impact of celebrity endorsement on consumer’s buying behavior”; this behavior judges the purchase intention of consumers in the field of cosmetics, this.
Having a celebrity endorse a product has in previous research been shown to increase both sales and brand awareness for companies. Celebrity endorsement can also be used by companies as a marketing communication strategy to build brand image.
This research gives valuable evidences to marketers based upon the celebrity endorsement models and its comparison with non celebrity endorsement models to encourage them to employ. celebrity.
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This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer. It studies celebrity endorsement from pristine idea, speculations, efficiency, and presence in the jewelry industry.
Celebrity endorsement cannot guarantee fool-proof success. The celebrity endorsement strategy must be integrated with target market characteristics, and the other elements of the marketing mix such as product design, branding, packaging, and pricing.
Research into celebrity endorsement in the marketing of pharmaceuticals has shown a positive relationship with the ROI (Findlay 2001).The literature has noted that when there is a direct to consumer (DTC) endorsement, there is an increase in the overall usage of particular medicinal products.
One of many forms of social media marketing is celebrity endorsement. To study and obtain more knowledge about celebrity endorsement as a social media marketing for online store is the primary purpose of the research paper. Enrich literature about social media marketing will be the second purpose of this research.
Celebrity endorsement refers to the use of a well-known and well-liked personality among the masses to induce their likeness and image towards the sale of a product (brand) or and service. Byrne et al (2003, p.289) states that celebrities have the ability to develop, restore and add new scope to a brand.
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